Role: Product Marketing Manager

Location: Bangalore (Remote)

EXP: 8-15 Years

Position Overview:

The Head of Product Marketing will be responsible for developing and executing the go-to-market strategy for our analytics software products. This role will work closely with the product development, sales, and customer success teams to ensure our products meet market demands and achieve business goals. The ideal candidate will have a strong background in product marketing, a deep understanding of analytics software, and a proven track record of driving product success.

Roles & Responsibilities:

• Product Strategy: Develop and implement comprehensive marketing strategies for new product launches.
• Conduct market research to identify customer needs, competitive landscape, and growth opportunities.
• Collaborate with product management and development teams to align marketing strategies with product roadmaps.
• Digital Marketing: Plan and execute SEO (Search Engine Optimization) and SMO (Social Media Optimization) campaigns to enhance online presence and engagement.
• Drive organic and inorganic marketing efforts, including content marketing, PPC (Pay-Per-Click) advertising, and display advertising.
• Develop and manage paid marketing initiatives to drive customer acquisition and retention.
• Content Management: Create, review, and manage high-quality content for websites, blogs, social media, email campaigns, and other marketing materials.
• Ensure all content aligns with brand voice and marketing objectives.
• Collaborate with internal teams to generate content ideas and ensure consistency across channels.
• Data Analytics: Demonstrate a deep understanding of data analytics products and services.
• Utilize analytics and performance metrics to inform marketing strategies and measure success.
• Budgeting and Planning: Develop and manage budgets for marketing campaigns and product launches.
• Create detailed marketing plans and timelines, ensuring timely execution and delivery.
• Monitor and report on marketing performance, adjusting strategies as needed to achieve objectives.

Qualification:

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA is a plus.
• Proven experience as a Product Marketing Manager or similar role, preferably in the technology or data analytics industry.
• Strong knowledge of SEO, SMO, and various marketing strategies (both organic and inorganic).
• Excellent content writing and reviewing skills.
• Proficiency in data analytics tools and methodologies.
• Solid understanding of budgeting and financial planning processes.
• Exceptional communication and interpersonal skills.
• Ability to work collaboratively in a fast-paced, cross-functional environment.
• Strong analytical and problem-solving abilities.

Note : Looking for someone who can join immediately or within 30 days.

For more details you can visit company website:  www.infometry.net

About Us:

Infometry is a leading Advanced Data Analytics product solutions and global services company headquartered in Silicon Valley, California, and Bangalore, India. Infometry products include INFOfISCUS & Informatica Cloud Connectors.

INFOfISCUS is a Prebuilt Cloud Analytics solution for Finance, Supply Chain, Sales, and Marketing. It’s been featured and listed on Informatica Marketplace.

Informatica Cloud Connectors are built for Google Sheets, Google Drive, Google Ads, Googlcareers@infometry.nete Pub/Sub, Google Big Table, HubSpot, and Adaptive Insights.

In addition to products, Infometry helps customers with Enterprise Data Strategy, Cloud Data Orchestration, Enterprise Service Bus, Snowflake Migration, Data Quality, MDM, Informatica PowerCenter to Cloud Migration, Salesforce Implementation, Big Data and AI/ML Analytics.

We are an engineering partner for multiple Data companies such as Informatica, Matillion, Snowflake, GCP, Tableau, Looker, Talend, Pentaho, Dell Boomi .. etc. We are growing at a rapid pace of 200% every year and we are looking for passionate members for our team. If you feel you are the one? Follow Us on LinkedIn and check our website for regular job updates.