February 28, 2024
In the fast-paced world of digital marketing, harnessing the power of customer data is crucial for informed decision-making. Marketo, a leading marketing automation software, offers a […]
February 14, 2024
In the digital transformation era, companies are channelling substantial investments into Sales and Marketing to make swift, data-driven decisions. This strategic approach involves refining marketing campaigns, […]
May 16, 2023
Deciding on the optimal software for customer relationship management (CRM) and marketing automation can pose a challenge. Among the plethora of options, HubSpot and Marketo have […]
May 4, 2023
Financial planning and analysis (FP&A) is evolving into a new area of influence with cross-departmental and cross-dimensional impact. Accurate, frequent and integrated business planning is crucial […]
May 3, 2023
Any marketer who has or who is considering migrating from their marketing platform will know that migrating from one automation platform to another is not just […]
May 2, 2023
Marketing measurement is challenging, from attribution to optimization. To overcome this, marketers require insights into vast data from customer touchpoints. New technologies enable faster insights, data […]
April 6, 2023
As businesses continue to invest in advanced analytics, CFOs and FP&A leaders have a unique opportunity to deliver precise forecasts and actionable insights that support timely […]
April 6, 2023
Sales & Marketing analytics is essential to understand the marketing impact and predicting marketing trends to drive sales. Businesses use various Sales & Marketing analytics processes […]